Started with a delivery problem.
Sparse Labs was bootstrapped in July 2014 to help hyperlocal delivery companies deliver faster and cheaper. Our first product, Sparse Track, gave restaurants and delivery businesses real-time tracking of every order, with a proprietary GPS tracker for bikes and an Android app for delivery staff.
It was API-first and plugged into almost any point-of-sale or order management system. Customers and merchants could see where an order was, and businesses could fit more deliveries into every shift.
In September 2016, Zomato acquired Sparse Track and relaunched it as Zomato Trace for restaurants on its delivery network. Since then we have applied the same approach, small senior teams and practical engineering, to products for clients in India and Australia.
“On every order if they save 5–10 minutes, overall they can deliver 15–20 orders more.” Pankaj Batra, founder, in The Economic Times (2015)
Bootstrapped in Gurugram
Sparse Labs Pvt Ltd started work on hyperlocal delivery technology. It was incorporated in September 2014.
Sparse Track in production
Restaurants and delivery startups around Gurugram tracked their deliveries live with our hardware and software.
Acquired by Zomato
Sparse Track joined Zomato and became Zomato Trace, offered free to restaurants on its delivery network.
Product engineering
Building and running products for clients across EV charging, mobility and automotive marketplaces.
Shipping in India and Australia
Taking on new product work. Talk to us.
Sparse Track customers included Bueno, ChopChop, PickMyLaundry, Qlivery and Spice Labs.